There was a time when I felt anxiety and panic had more control over my life than I did. I’m not alone – as of last year, over 40 million adults in the US are wresting with daily anxiety – but no one seemed to be talking about it. For two years, I committed myself to researching with industry leaders and testing different plant based ingredients in search of a natural solution. What I eventually found was exactly what I wanted – relief.
But there are 40 million of us out there, and the products I was finding in the market were confusing, overwhelming, and full of ingredients I knew I didn’t need. So I set out to create a brand that was clear, natural, and effective, to make sure the relief I’d found was easy to find for the next anxiety-sufferer who went looking. My hope is that the more we share Joi, the more we leave our supplements proudly displayed on our countertops and IG feeds, the more we talk about how normal these struggles are, the more we’ll help break the stigma that surrounds them. I hope Joi makes it easier for anyone to ask for, and find, the help they need. And I hope our products bring you the same relief they bring to me.